Starting Strength Coach

Heidi Coffman

Heidi Coffman is the owner and operator of Amarillo Strength & Conditioning – A Starting Strength Affiliated Gym in Amarillo, TX. Prior to becoming a strength coach, Heidi earned a Bachelor of Science degree in Pre-Med (maj. Biology/min. Chemistry) at the University of South Florida in 1997. After a decade of working in analytical chemistry, she made a big move to the panhandle plains of Texas and pursued her passion for strength training full time by opening Amarillo Strength & Conditioning in 2008. Heidi continues to be an avid competitor in both strength sports and traditional field sports. Her athletic experiences inside and outside of the gym have honed her training style to a performance-based approach. Although Heidi actively trains and designs programs for clients with general health and fitness goals, she has an aptitude for working with individuals and organizations with specific performance requirements. In her eleven years as a strength coach, she has trained hundreds of athletes, several teams, and a considerable number of military, fire, and law enforcement agents. Heidi offers personal training, small group training, online coaching, and individual programming.


Amarillo Strength & Conditioning 4612 Maverick St Amarillo, TX 79109 806-803-9040

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